Business EconomyPosted at: Apr 25 2025 5:26PM


Zouk unveils 'A Bagful of You' campaign with Kriti Sanon

Mumbai, Apr 25 (UNI) Zouk, a proudly Indian and 100% vegan lifestyle brand, on Friday announced the launch of its latest campaign, 'A Bagful of You’ -- promoting its cruelty-free materials and signature Indian prints that have made the handbag evolve into more than a style statement.
Fronted by National Award-winning actress and style icon Kriti Sanon, the 'A Bagful of You' campaign aims to champion stories of real Indian women — their pride, purpose, and presence in every walk of life.
Unveiled ahead of IPL 2025, the campaign makes its grand debut during India’s most-watched cricketing event through connected TV, while simultaneously lighting up digital platforms including YouTube, Instagram, and Facebook. With a strong offline presence through immersive retail touchpoints, the campaign delivers a comprehensive 360-degree brand experience.
"This isn’t just about bags, it’s about belonging,” said Disha Singh, Founder of Zouk. "With 'A Bagful of You', we’re spotlighting the often-unspoken strength and individuality of Indian women — from metros to small towns, classrooms to boardrooms. Our designs weave Indian roots into contemporary fashion, and this campaign reflects that continuity with pride."
Zouk’s hallmark cruelty-free materials and signature Indian prints remain central to the initiative, elevating them from style elements to cultural signifiers. The brand underscores its commitment to conscious fashion as an expression of personal and national identity.
Commenting on her association with the campaign, Kriti Sanon said, "What I love about ‘A Bagful of You’ is that it doesn’t try to define you — it reminds you of who you already are. A bag isn’t just an accessory; it’s your story, your values, your culture. With Zouk, I feel like I’m carrying my roots wherever I go, with pride and purpose."
Positioned around the brand’s design philosophy — "Fashion that fits your soul, not just your style" — the campaign is poised to strike a chord with fashion-conscious consumers seeking authenticity and substance in their everyday accessories.
With a growing base of over 15 lakh customers, Zouk is also expanding its footprint across India. Exclusive brand outlets in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon are bringing the Zouk experience closer to shoppers. In addition, the company has introduced a new women-first luggage line, tailored for the needs of today’s Indian travellers.
Through 'A Bagful of You', Zouk reinforces its message that in fashion, form can indeed meet meaning — and that a bag can be more than an accessory; it can be a symbol of self.
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