Business EconomyPosted at: May 19 2025 4:56PM


Myntra targets diaspora in overseas push

Bengaluru, May 19 (UNI) In a significant step towards global expansion, Indian fashion e-commerce platform Myntra on Monday announced the launch of its international shipping operations, beginning with Singapore. The company aims to reach 12–15 per cent of the Indian diaspora in the city-state by offering over 100 Indian fashion brands through its platform.
The move is designed to tap into the rising demand for ethnic and occasion wear among Indians living abroad. "There is a big fashion market of the Indian consumers, especially, which is related to the Indian occasions (festivals, weddings etc)," Myntra CEO Nandita Sinha said.
As part of the plan, Myntra said it would make nearly one lakh items available for international delivery, with shipments being dispatched directly from India and reaching customers within four to seven days.
Singapore was chosen due to strong user interest, with around 30,000 monthly visits to Myntra’s Indian app from the country, the company noted. However, it clarified that there are no immediate plans to set up local operations in Singapore. Instead, the platform will leverage its existing brand partnerships and technological infrastructure to support the rollout.
"The focus is on understanding consumer preferences and product-market fit before considering expansion," Sinha said.
As per government estimates, Singapore’s population stood at 6.04 million in 2024. The International Trade Administration reported that the country’s e-commerce GMV reached USD 8.2 billion in 2022, with projections indicating a rise to USD 11 billion by 2025.
Myntra’s overseas foray comes amid broader efforts by Indian e-commerce firms to reach global customers. Amazon’s Global Selling programme has enabled 1.5 lakh Indian exporters to ship over 40 crore ‘Made in India’ products globally since 2015, with exports surpassing USD 13 billion by the end of 2024.
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