Wednesday, Oct 5 2022 | Time 13:30 Hrs(IST)
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Business Economy


NABARD to host Crafts-Art Mela in Kala from Sept 26 to Oct 2 at Jammu

Jammu, Sep 22 (UNI) The country's apex level development institute, NABARD is organizing All India Crafts-Art Mela - "Gramya 2022" here at Kala Kendra, Bikram Chowk, Jammu from September 26 to October 2 to encourage rural crafts.
General Manager NABARD Jammu, Sandeep Sharma on Thursday said that this type of National Exhibition is being organized by NABARD in Jammu for the first time wherein artisans and craftsmen from across the country will showcase and sell their handloom and handicraft products.
Deputy General Manager NABARD, Anamika and Deputy General Manager Rahul Shashni were also present on the occasion.
The main objective of organising this exhibition is to provide a platform to the artisans of Jammu and Kashmir and other states to display and sell their products. There is a good influx of tourists to Jammu during Navratras, due to which there will be good footfall in the exhibition, which will lead to good sales.
The exhibition will provide a suitable opportunity to SHGs/Artisans/FPOs/OFPOs to showcase their products, understand customer preferences, learn new marketing skills as well as develop a customer base. This will also improve their financial condition.
Artisans and craftsmen from across the country will display their exclusive handloom and handicraft products for sale in the exhibition. Special and authentic products from different parts of the country will be available in this exhibition, which are generally not available in Jammu and Kashmir.
Artisans are bringing their own products, due to which the sales proceeds of the products sold will go directly to the artisans and no commission of any middleman will be involved in this, due to which the price of the products will also be reasonable and comparatively lesser from the market.
In this way, both the artisans and the customers will be benefitted. Stalls from 18 states across the country i.e. Punjab, Haryana, Himachal Pradesh, Madhya Pradesh, Rajasthan Gujarat, Bihar, Jharkhand, West Bengal and also from South Indian states like- Karnataka, Andhra Pradesh, Tamil Nadu, etc will be installed.

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