New Delhi, May 25 (UNI) Coke Studio Bharat continues to celebrate the diversity of music by fostering unique genres with the launch of its latest song, ‘Kya Karie Korimol’, a captivating tribute celebrating the rich traditions of Kashmiri weddings.
The Kashmiri song not only tells the story of a bride and her father as they prepare for her wedding feast but also highlights the rich cultural heritage of Kashmir, with a message of love and care woven into its lyrics.
The song celebrates the emotions of a new bride weaved into the festivities of a Kashmiri wedding, the pride, tradition, Tehzeeb, wazwaan – a distinct moment of love, food, family and friends. The song is a beautiful collaboration between Mohammad Muneem who goes by the stage name, Alif, featuring and discovery artists Noor Mohammad and Aashima Mahajan.
Exploring the rich traditions of Kashmiri weddings, ‘Kya Karie Korimol’ showcases the vital role of the ‘Wazwaan’, a significant culinary heritage of the royal wedding feast.
The Wazwaan plays a beautiful role of a celebration and an emotional journey through the eyes of the bride, as she experiences the wedding meal with her family and friends. As an interlude, the song features the poignant Wanvun stories, which are traditionally sung in chorus to bless the bride and urge her spouse's family to love and take care of her.
‘Kya Karie Korimol’ tugs at your heart reminding us of the importance of love and respect in any relationship. The song serves as a tribute to the traditions and customs of Kashmiri weddings an exploration of the emotional bond between a father and his daughter.
Arnab Roy, Vice President, Marketing Coca-Cola India, and Southwest Asia said, “Coke Studio, a globally acclaimed platform, has always aimed to celebrate authentic regional music. Musical traditions from multiple regions in India are at an inflexion point not only in India but even globally. Coke Studio Bharat connects the truly distinct cultural dots of various regions in the country with artists whose music is defined by their roots. They are the real stars of the season, giving regional music a bigger impetus.”
Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch of Coke Studio Bharat.
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