New Delhi, Mar 24(UNI) Usha International, India’s leading consumer durables brand, on Friday announced it will continue its official partnership with five-time-champions, Mumbai Indians men’s cricket team, for the tenth consecutive year.
The much-awaited cricket tournament gets underway on March 31, 2023, with the Mumbai Indians playing their first game on April 2, 2023. Aligning perfectly with Usha’s ‘Play’ ethos, the partnership bears testimony to Usha’s commitment to support and promote a culture of sports and athletics, as well as an active and healthy lifestyle.
This season will have 70 league games and 4 playoff games, played across 12 venues over the course of 52 days. As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players. The ‘Usha Play’ branding will be visible on perimeter boards and screens during the match.
Speaking on the partnership, Komal Mehra, Head- Sports Initiatives and Associations, Usha International said, “To reach a decade-long association with Mumbai Indians is a milestone that echoes the mutual respect and alignment of both brands. It further reiterates our dedication to nurturing sports and developing a sporting ecosystem via strategic partnerships. The Mumbai Indians franchisee displays the true spirit of sportsmanship, and its players are role models for the youth, inspiring them to lead active and healthy lives. We wish the players the best of luck and look forward to witnessing some high adrenalin games this season!”
The Mumbai Indians Spokesperson said, “We are pleased to continue our long-standing partnership with Usha International. This is a strong and valuable relationship has made them such an integral partner in our journey. Mumbai Indians are glad to be a platform that helps partners leverage and maximise the plethora of opportunities available, helping them reach a wide demographic of fans.”
Led by Rohit Sharma, who is captaining Mumbai Indians for the 10th season, the team continues to have a strong mix of experienced as well as exciting young talent, donning the iconic blue and gold including Suryakumar Yadav, Ishan Kishan, Tilak Varma, Jasprit Bumrah, Cameroon Green, and Jofra Archer, amongst others.
Usha International is committed to, and supports a wide array of inclusive sporting initiatives across the country that encourage and inspire people to follow their sporting passions. Some of Usha’s initiatives include its long-standing association with the Mumbai Indians team, cricket for the differently abled, Ultimate Flying Disc for the lesser privileged, sports for the visually challenged (Athletics, Kabaddi, Judo, and Powerlifting), as well as football. The brand is also deeply committed to reintroducing almost-forgotten sports and supports various indigenous Indian regional sports such as Kalari, Mallakhamb, Siat Khnam, Thang-Ta, and Saz-Loung, Satoliya (popularly known as Pithu), Yoga, and Silambam.
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