New Delhi, Mar 25 (UNI) TCL, the consumer electronics brand and one of the dominant players in the global TV industry, has become an official sponsor for the cricket team ‘Sunrisers Hyderabad’ (SRH), for the fourth time in a row.
“The sponsorship announcement has been made in line with the company’s plans to launch its revolutionary series of 4K and QLED TVs. Considering the love of Indians for cricket, TCL demonstrates its commitment to delivering a convenient and immersive viewing experience brought by continuous breakthroughs and innovations in technology,” an official statement said on Saturday.
“The partnership will not only connect TCL with its existing and potential customers but also glorify exciting moments of the match through its tech-integrated LED TVs,” it said.

Delighted with the announcement, Xia Dongyue, CEO, of TCL India, said, “Being a technology-driven brand, we believe cricket and technology share a similar philosophy of connecting people and sharing enhanced experiences. Through this sponsorship, we have kept firm the trustful relationship between TCL and Sunrisers Hyderabad and are certain that SRH will play an integral role in creating an inclusive and exciting event for the viewers.”
“Hyderabad is a big consumer market for us in India. Considering the popularity of SRH, our sponsorship will allow us to bring state-of-the-art HD and 4K LED TVs to consumers so they don’t miss out on a single shot in the field,” he added.
Commenting on the partnership, K Shanmugam, CEO, Sunrisers Hyderabad, said, “Cricket has the power to create powerful connections among people and states. We believe that TCL’s innovations in each of its products will build a strong community of the brand’s consumers and SRH’s fans. We look forward to witnessing a world-class and valuable viewing experience for the customers during the forthcoming cricket season.”
The company announces to launch a broad spectrum of new products, extensively expanding the TCL product portfolio in 2023.
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