Bengaluru, Mar 26 (UNI) Royal Challengers Bangalore has taken a giant step forward in merging sports and lifestyle. As a brand with pan-India presence and rapidly rising global visibility, RCB is intending to show a new path to the audience in India while fusing together performance improvement and excellence on and off the field with the introduction of innovative concepts, a first in the Indian sporting landscape —RCB Innovation Lab.

RCB Innovation Lab aims to generate insight, ideas, methodologies and products that shape the future of sports in India. At the core of this aim is an aspiration to develop adaptable people and leaders, capable of driving performance improvement and excellence on and off the field.