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Tasva announce partnership as ‘official Ceremonial Dress Partner’ for Team India at Paris Olympics 2024

Hyderabad, June 18 (UNI) Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail Ltd. on Tuesday announced its partnership with the Indian Olympic Association (IOA) as the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024.
This prestigious collaboration marks a significant milestone in the fashion and sports industries, bringing together the elegance and heritage of Indian fashion with the spirit of global athleticism, the company said in a release.
As the ‘Official Ceremonial Dress Partner’, Tasva will design and provide exclusive ceremonial attire for the Indian contingent, blending traditional aesthetics with a contemporary flair to showcase India's rich cultural heritage on the world stage.
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