New Delhi, Jan 11 (UNI) Tata group will replace Vivo as the Indian Premier League's title sponsor, the IPL governing council decided in a meeting held on Tuesday.
Board of Control for Cricket in India (BCCI) secretary Jay Shah said, "This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with over 100 years old legacy and operations in more than 100 countries across six continents."
"The BCCI like the TATA Group is keen to promote the spirit of cricket across international borders, and the growing popularity of the IPL as a global sporting franchise bears testimony to the BCCI’s efforts.
"We are truly happy that India’s largest and most trusted business groups has believed in the IPL growth story and together with the Tata Group, we will look to take Indian cricket and the IPL forward to greater heights," Shah added.
Vivo had bagged the title sponsorship at a cost of Rs 440 crore per year in 2018. However, Vivo pulled out of IPL sponsorship in 2020 due to growing anti-China sentiment in the country, but returned as the main sponsor in 2021.
UNI BAV PN