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Business EconomyPosted at: Mar 21 2024 5:09PM


Samsung consolidates mid-premium segment leadership, launches Galaxy A55 5G, Galaxy A35 in India

Chennai, Mar 21 (UNI) Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy A55 5G and Galaxy A35 5G with awesome innovations in an effort to consolidate
its mid-premium segment leadership.
The new A series devices have multiple flagship-like features including Gorilla Glass Victus+
protection, camera features enhanced by AI, and a tamper-resistant security solution, the
Samsung Knox Vault, amongst many other new features.
“Galaxy A series has been the highest-selling smartphone series in India for the last two years,
showcasing its immense popularity among India’s MZ consumers.
The launch of Galaxy A55 5G and A35 5G reinforces our commitment to make flagship-like innovations accessible to all. Galaxy A55 5G and A35 5G will help us consolidate our leadership
in the 5G smartphone segment and the fastest-growing mid-premium (Rs 30,000-Rs 50,000) segment in the country,” Akshay Rao, General Manager, MX Business, Samsung India, told
reporters after the launch.
For the first time, Galaxy A55 5G gets a metal frame and Galaxy A35 5G gets a premium glass
back. These phones are available in three trendy colours - Awesome Lilac, Awesome Ice blue
and Awesome Navy, and are rated IP67, which means they can withstand up to 30 minutes in
one meter of fresh water. They are also built to resist dust and sand.
With a 6.6-inch FHD+ Super AMOLED Display and minimized bezels, the 120Hz refresh rate provides extremely smooth performance. These smartphones come with Flagship like durability
with Corning Gorilla Glass Victus+ protection on the front and back.
On pricing, Samsung said the Galaxy A55 5G with 8GB/128 GB, 8GB/256 GB, 12 GB/256GB
were priced at Rs 36,999, Rs 39,999 and Rs 42,999 respectively.
For Galaxy A35 5G, the 8GB plus 128 GB and 8GB/256 GB were priced at Rs 27,999 and
Rs 30,999 respectively.
Both the new variants were available for purchase across Samsung exclusive and partner stores, Samsung.com and other online platforms.
UNI GV 1708
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Tags: #Samsung consolidates mid-premium segment leadership# launches Galaxy A55 5G# Galaxy A35 in India
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