Business EconomyPosted at: Feb 14 2025 8:16PM

LIC launches marketing Tech platform to power next-generation customer

Hyderabad, Feb 14 (UNI) Life Insurance Corporation of India (LIC), India's largest insurer, on Friday announced the launching of cutting-edge Marketing Technology (MarTech) platform, marking the first major milestone in Project DIVE - LIC’s ambitious, digital transformation initiative.
This launch represents LIC’s first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale, the Insurance Company said in a release.

Siddhartha Mohanty, CEO & MD, LIC of India, remarked, "This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner. MarTech is more than just a technology upgrade—it is a strategic shift that positions LIC as a global leader in digital insurance innovation. Project DIVE is a testament to our vision for the future, and we remain committed to setting new industry benchmarks.”
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth.
With the first pillar under Project DIVE now live, LIC reinforces its commitment to innovation, customer centricity, and digital excellence.
As Project DIVE progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
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HDFC Capital partners with Total Environment to form Rs 1,300 cr platform

24 Mar 2025 | 7:11 PM

Hyderabad, Mar 24 (UNI) HDFC Capital, the real estate private equity arm of HDFC Group, on Monday said it has partnered with Total Environment, one of South India’s leading real estate developers, to form a Rs 1,300 crore platform for the development of high-quality homes in Bengaluru.

LIC launches marketing Tech platform to power next-generation customer

HDFC Capital partners with Total Environment to form Rs 1,300 cr platform

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NEW DELHI, MAR 24 (UNI):- Union Minister of Heavy Industries and Steel, H.D.Kumaraswamy at the signing ceremony of MoUs between Companies and Ministry of Steel under PLI 1.1, in New Delhi on Monday. UNI PHOTO-169U

KATHUA, MAR 24 (UNI):- Security forces have recovered ammunition and other items from encounter site at Village Sanyal in Hiranagar sector of Kathua district of Jammu and Kashmir, on Monday. UNI PHOTO-168U

CHENNAI, MAR 24 (UNI):- R.Parthiban, Actor and Flim Director called on Tamil Nadu Governor R N Ravi, at Raj Bhavan, Chennai, on Monday. UNI PHOTO-167U

NEW DELHI, MAR 24 (UNI):- Union Minister of Health and Family Welfare and Chemicals and Fertilizers, Jagat Prakash Nadda addressing the gathering at the inauguration of the World TB Day 2025, in New Delhi on Monday. UNI PHOTO-166U

CHENNAI, MAR 24 (UNI):- Tamil Nadu Chief Minister and DMK President M K Stalin at the Iftar party organised by the Minorities Wing of the Ruling DMK, in Chennai on Monday. UNI PHOTO-164U

GANDHINAGAR, MAR 23 (UNI):- Gujarat Chief Minister Bhupendra Patel with Jochen Hanebeck, CEO of Infineon Technologies during the inauguration of semiconductor manufacture Infineon global capability centre at the Gujarat International Finance Tech City (GIFT), in Gandhinagar on Monday. UNI PHOTO-163U

NEW DELHI, MAR 24 (UNI):- Union Minister of Heavy Industries and Steel, H.D.Kumaraswamy at the signing ceremony of MoUs between Companies and Ministry of Steel under PLI 1.1, in New Delhi on Monday. UNI PHOTO-162U

CHENNAI, MAR 24 (UNI):- Tamil Nadu Governor R.N.Ravi, addressing the gathering during the World Tuberculosis (TB) Day on the theme 'Yes, we can end TB: Commit, Invest and Deliver', organised at Bharathiar Mandapam, Raj Bhavan, Chennai, on Monday. UNI PHOTO-161U

NEW DELHI, MAR 24 (UNI):- Union Minister of Health and Family Welfare and Chemicals and Fertilizers, Jagat Prakash Nadda at the inauguration of the World TB Day 2025, in New Delhi on Monday. UNI PHOTO-160U

NEW DELHI, MAR 24 (UNI):- Union Minister of Health and Family Welfare and Chemicals and Fertilizers, Jagat Prakash Nadda inaugurates the World TB Day 2025, in New Delhi on Monday. UNI PHOTO-158U

JAMMU, MAR 24 (UNI):- Jammu and Kashmir Chief Minister Omar Abdullah speaking in the Legislative Assembly, in Jammu on Monday. UNI PHOTO-157U

NAYAGARH, MAR 24 (UNI):- President Droupadi Murmu waving to crowd during foundation day ceremony Yagna at Sabbar community village of the Shabar Raja Biswabasu Bharatiya at Kaliapalli of Nayagarh district on her two-day visit to state, on Monday. UNI PHOTO-156U

NEW DELHI, MAR 24 (UNI):- Union Minister of Health and Family Welfare and Chemicals and Fertilizers, Jagat Prakash Nadda at the inauguration of the World TB Day 2025, in New Delhi on Monday. UNI PHOTO-155U

NEW DELHI, MAR 24 (UNI):- Union Minister of Health and Family Welfare and Chemicals and Fertilizers, Jagat Prakash Nadda inaugurates the World TB Day 2025, in New Delhi on Monday. UNI PHOTO-153U

NEW DELHI, MAR 24 (UNI):- Union Minister of Health and Family Welfare and Chemicals and Fertilizers, Jagat Prakash Nadda at the inauguration of the World TB Day 2025, in New Delhi on Monday. UNI PHOTO-152U

THIRUVANANTHAPURAM, MAR 24 (UNI):- Kerala Minister for Tourism and Public Works P A Mohammed Riyas speaking at the inauguration of the State Workshop and State Leadership Meet for Tourism Clubs at Kerala Institute of Tourism and Travel Studies (KITTS), in Thiruvananthapuram on Monday. UNI PHOTO-151U

BHUBANESWAR, MAR 24 (UNI):- President Droupadi Murmu received by Odisha Governor Hari Babu Kambhampati and Chief Minister Mohan Charan Majhi on her arrival at Biju Patnaik International Airport, in Bhubaneswar on two-day visit to state, on Monday. UNI PHOTO-150U