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Business EconomyPosted at: Jan 28 2022 5:39PM


Curefoods merges with Maverix

Kolkata, Jan 28 (UNI) Curefoods, a cloud kitchen company, has announced its merger with Maverix, a Mumbai-based food tech player.
Following the merger with Maverix, which operates over 50 outlets across Delhi, Mumbai, and Bengaluru, Curefoods now became the second-largest cloud kitchen player in India in terms of footprint with the largest manufacturing capability in the fresh food space, a media statement said adding this also took its market presence to 125 kitchens across 12 cities catering to over ten cuisines.
Curefoods, which now operates more than 15 food brands, will also assimilate Maverix’s marquee brands.

This merger is a significant step for Curefoods in continuation of its mission to build a powerhouse of food brands in India that will cater to varying consumer demands across geographies. Maverix’s already existing infrastructure, best-in-class supply chain, and proven track record of building strong food brands will enable Curefoods to make greater strides with its multi-brand multi-kitchen business model.
Commenting on the development, Ankit Nagori, founder at Curefoods, said: “At Curefoods we are on an ambitious path to build the strongest food brands in the market with a digital-first strategy. Maverix is one such company with significant experience and market know-how and has also created stellar food brands that are recognized and loved in key markets. Together, we now have the largest manufacturing capability in the fresh food space. We are confident that our combined growth and stronger-than-ever platform will numerously benefit our consumers on their quest for the best food options in India.”

Shripad Nadkarni, Founder Director at Maverix, said: “This game-changing merger comes at a time when the Indian cloud kitchen ecosystem is thriving and presents numerous opportunities for growth and scale. We believe that Curefoods’ digital brand creation expertise, tech prowess, and strong market penetration along with our supply chain expertise, efficient kitchen operations and experience in creating top food brands make for the right synergy. This merger, thus, marks the beginning of an exciting new chapter in our collective journey. We are confident that under Ankit’s strong leadership, we will be able to make significant headway in this space.”

Prayank Swaroop, Partner, Accel Partners, said: “Accel partnered with Maverix in their seed round and we have seen Shripad and Shree build an amazing franchise around delectable food over the past few years. By joining hands with the Curefoods platform today, Maverix has taken the next step in its journey towards becoming a food brand that is loved by millions of Indians.”
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